Samsung is reportedly changing its foldable smartphone strategy, with new information suggesting the company is placing greater emphasis on the Galaxy Z Fold 8 over its smaller sibling, the Galaxy Z Flip 8.
According to industry insiders cited by ETNews, Samsung is planning a higher production volume for the Galaxy Z Fold 8, targeting approximately 3.5 million units. In contrast, the Galaxy Z Flip 8 is expected to reach a maximum of around 3 million units, marking a reversal from previous years when the Flip series consistently outsold the Fold due to its lower price and broader appeal.
Sources indicate that this shift reflects Samsung’s growing confidence in the Fold lineup following the success of the Galaxy Z Fold 7. That model introduced several generational upgrades, most notably a significantly thinner design. With a folded thickness of just 8.9mm, the Fold 7 set a new benchmark in the foldable market—one that competitors, including Honor, reportedly struggled to match.
While details surrounding the Galaxy Z Fold 8 remain scarce, Samsung’s increased production target suggests expectations of continued demand growth for larger foldable devices. Analysts believe improvements in durability, performance, and usability may further strengthen the Fold’s position in the premium smartphone segment.
Samsung is unlikely to formally unveil the Galaxy Z Fold 8 until later in the year. The company’s immediate focus is on the upcoming Galaxy S26 series, which is expected to reflect broader strategic adjustments, including pricing considerations influenced by rising component costs such as RAM.
If these reports prove accurate, the move highlights Samsung’s intention to position large-format foldables as a core pillar of its high-end smartphone strategy going forward.
